Industrial group · Industry
From communication plan to measured adoption
Change announced once and then left to frontline managers, structured and tracked through to actual use.
Context
An industrial group was deploying a new system and new processes across several sites. Its initial change plan was limited to top-down communications and one-off training, with no tracking of actual adoption once the new tool or process was in place.
Approach
- 01Assessment of change readiness by site and user population.
- 02An ADKAR-based change plan with milestones for each population.
- 03Identification of a network of change champions at every site.
- 04Tracking of actual adoption — usage, resistance and blockers — beyond deployment day.
- 05Adjustment of training and communication plans based on reported adoption signals.
Outcomes
- A site-specific assessment instead of one communication plan applied everywhere.
- An active network of change champions in the field, extending beyond the central project team.
- Adoption tracking continued after deployment, with targeted corrective actions.
- Early steering-committee visibility on struggling sites before they became major blockers.
Methods used on this engagement
Why this concerns you
A successful go-live that fades six months later is not a communication problem; it is an adoption-tracking problem.
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